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New Balance Minimus Par Cher

 
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NaomiAndr
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PostPosted: Tue Apr 26, 2016 11:13 am    Post subject: New Balance Minimus Par Cher Reply with quote

New Balance's
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factory in Skowhegan, Maine, is typical of its U. S. operations. Spread out over five floors, workers operate machines that cut and stitch fabric and leather. In one section, large automated stitching machines are embroidering the words "Made in USA" on shoe tongues.
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Many of the plant's 335 workers are refugees from other shoe companies that have closed in the region. Ricky Eaton, 66 years old, has worked at the plant for two decades, cutting leather and synthetic materials. "It's been leather all my life, " he says. "I'm a firm believer in working for a one-man owner, " he says. "Otherwise we wouldn't be here now. "Like many of the plant's other workers, Mr. Eaton is convinced that what is saving jobs like his is New Balance's status as a privately owned company, less susceptible to some of the pressures of global business. "Once the corporations get it, " he says, "it's all about numbers. "

New Balance

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is planning an advertising blitz that’s twice as big as any in its 109-year history, taking aim directly at Nike Inc. On Wednesday, the sneaker company will begin its first global campaign, including television spots throughout the U. S. and other large markets -- an attempt to become a truly international, multisport athletic brand like its rival with the Swoosh. While long known for running shoes and casual footwear, New Balance has recently branched out into soccer, baseball, tennis and cricket.

“It’s an effort to

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position our brand up against the biggest in our category in footwear, apparel and accessories and in multiple sports, ” said Rob DeMartini, who’s been chief executive officer of New Balance Athletic Shoe Inc. since 2007. The closely held company wants to boost its annual sales growth, which averaged 15 percent over the past five years. Revenue reached $3. 3 billion in 2014 and will approach $4 billion this year, DeMartini said. That means it’s already growing faster than Nike, the world’s largest sporting-goods maker. That level of revenue would also put it above Under Armour Inc., a company more often cited as Nike’s biggest threat.
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